Sri Lanka explores tourism promotion strategies, including a potential super app and World Bank support

Sri Lanka is considering various strategies to enhance its tourism sector, a key foreign exchange earner. Discussions include the potential development of a tourism super app, which could integrate foreign exchange, telecommunications, national parks, government resorts, and other tourist experiences into a national revenue engine.

Additionally, the President is considering offering cash or dollar incentives to tourism promoters as part of these efforts.

The Ministry of Foreign Affairs and Tourism is also advancing Sri Lanka’s Global Destination Marketing and Communication Campaign, with support from the World Bank.

These initiatives aim to strengthen global tourism promotion for the country.